THE 2017 HERITAGE DAYS AT 40 RUE DE SÈVRES :
AN EXCEPTIONAL ENCOUNTER WITH HISTORY, ART & CREATION
40 rue de Sèvres, the headquarters of Kering and the Maison Balenciaga, will open its doors to the public on Saturday 16 and Sunday 17 September 2017 for the 34th edition of the European Heritage Days.
Visitors will be able to discover a selection of contemporary artwork from the Pinault Collection, haute couture creations from the Balenciaga archives, as well as to take a virtual reality journey into the history of the site.
Illustration from Pierre Le-Tan, 2017 Following the success of Kering's first participation in the European Heritage Days, which attracted more than 11,000 visitors to 40 rue de Sèvres in 2016, the Group wishes to offer the public the opportunity to rediscover this location’s exceptional heritage through a journey combining patrimony, art and creation. Built in 1634, the hospice then known as "the Incurables" was first devoted to the care of the sick too poor or too severely ill to be treated in elsewhere. In 1878, it became the Laennec Hospital, a function it continued to fulfil until 2000, when its services were transferred to the George Pompidou European Hospital. This historic site, which is one of the heritage treasures of the capital, later underwent a vast restoration project that allowed it to regain its original architectural beauty. For this 34th edition under the auspices of Youth and Heritage, Kering has collaborated with historians and the French start-up, Timescope, to offer visitors an immersive experience, by means of virtual reality, in a chapter of this location’s history. This brief journey back in time will give the public insight into life at the Laennec Hospital 120 years ago. François-Henri Pinault, the Chairman and CEO of Kering, also wanted to highlight the links between heritage and contemporary creation with a new selection of works from the Pinault Collection, which will be presented in Laennec’s chapel. All the artists selected share the common approach, of having created artwork from everyday found-objects, which anchors their creations in the daily reality of the world in which they live: it is their raw material. This exhibition entitled "Faire Avec" brings together: El Anatsui, Depletion and New Layout (2009); Seung-Taek Lee, Godret Stone (1958); Subodh Gupta, Very Hungry God (2006); Chen Zhen, A Village Without Borders (2000), Concentration Chair (1999) and Cocoon of the Void (2000); David Hammons, Forgotten Dream (2000) and Central Park West (1990); Theaster Gates, All Day I Stare at the Cross of Malevich and Wish I Were a Painter (2013). Finally, a selection of haute couture creations by Cristóbal Balenciaga will be displayed in various spaces of the Maison. Twenty-three pieces signed by the designer will be presented, which are all representative of his quest for the simplicity and sobriety of the silhouette. This exhibition will provide an opportunity for the public to immerse themselves in the history of the House and discover a facet of the creative world of Cristóbal Balenciaga: a paroxysmal monolithic approach; the garments are either monochrome, made of all-over prints or entirely embroidered. They will be on view in the Croix Est of 40 rue de Sèvres.
“After the success of the opening of 40 rue de Sèvres for the Heritage Days in 2016, I wanted to offer a new way of discovering the unique beauty of this place. The two new temporary exhibitions combine heritage and creation, two fundamental values that embody the luxury group we are: the first, with a selection of works signed by renowned artists from the contemporary arts scene, both multicultural and universal; the second, through the creations of Cristóbal Balenciaga, one of the most avant-garde creators of his time.” François-Henri Pinault
Visuals and press kit available Hashtags: #Kering #40Sevres #JEP
PLAN YOUR VISIT Free entry on Saturday 16 and Sunday 17 September 2017 from 10am to 6pm - Address: 40 rue de Sèvres – Paris 7th arrondissement - Metros : Vaneau (line 10), Sèvres-Babylone (line 12 & 10), Duroc (line 13) or Saint-Placide (line 4)
About Kering A global Luxury group, Kering develops an ensemble of luxury houses in fashion, leather goods, jewelry and watches: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse Nardin. Kering is also developing the Sport & Lifestyle brands Puma, Volcom and Cobra. By ‘empowering imagination’, Kering encourages its brands to reach their potential, in the most sustainable manner. The Group generated revenue of €12.385 billion in 2016 and had more than 40,000 employees at year end. The Kering share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP).